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Why Trump’s Blunt Appeals to Suburban Voters May Not Work

People living the ‘Suburban Lifestyle Dream’ tend to support recent protests and disapprove of the president’s handling of race.

President Trump’s latest campaign ads warn of left-wing mobs destroying American cities. His recent White House comments have depicted a rampage of violence and a “radical movement” to dissolve the police. His Twitter feed has sounded alarms over an Obama-era fair housing rule he has framed as a threat to “The Suburban Housewives of America” and the “Suburban Lifestyle Dream.”

It all amounts, with little subtlety, to a play on the perceived fears of suburban voters. But there are several reasons to believe that a strategy that worked for Richard Nixon on the heels of urban unrest in 1968 is less likely to be effective for Donald Trump in 2020.

For one, these are not the American suburbs of the 1960s (and they have a lot fewer housewives). The scale of urban violence and the threats to that suburban lifestyle are a faint echo of that time. And while polling shows that suburban voters disapprove of the president’s job in general, they disapprove even more of his handling of the very issues he is trying to elevate. Continue reading.

Data and Research Manager: