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White House tells 18 million unemployed workers to ‘Find Something New’ in ad campaign

The initiative — complete with a virtual roundtable featuring Apple CEO Tim Cook — was swiftly derided as “tone-deaf” on social media.

Ivanka Trump urged out-of-work Americans to “find something new” Tuesday as part of a new jobs initiative designed to tout the benefits of skills training and career paths that don’t require a college degree.

But the effort — complete with a website, advertising campaign and virtual roundtable featuring Apple CEO Tim Cook and IBM chair Ginni Rometty — was swiftly derided on social media as “clueless” and “tone-deaf” given the pandemic, recession and Trump’s own familial employment history.

“This initiative is about challenging the idea the traditional 2 and 4 yr college is the only option to acquire the skills needed to secure a job,” President Trump’s eldest daughter and White House adviser said in a Twitter post. “This work has never been more urgent.” Continue reading.

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