Mostly stymied from holding his mass rallies, the world’s most famous Twitter user is turning to a different part of the internet — but with the same message.
Donald Trump is famous — and infamous — for his use of Twitter and Facebook. But particularly since the pandemic forced him to largely swear off his favorite mass, in-person rallies, his campaign has been amping up the use of another form of alternative media: YouTube and podcasts.
The president’s most recent sit-down interview? As it happens, it occurred last week on “Triggered,” a YouTube program hosted by his namesake son. In a conversation in the White House’s map room, Trump Jr. quizzed his dad about everything from who his favorite child is to whether aliens exist — to a Fox News report that Osama bin Laden wanted to assassinate President Barack Obama so that Joe Biden would ascend to the presidency.
This was no ordinary campaign video, nor was it a random question, this week’s episode of “Trump, Inc.” makes clear. “Triggered” followed the exchange about bin Laden with a campaign ad that repeated the same point, showing how closely the program’s conversations are tied in with campaign talking points. “Trump, Inc.” explores the Trump campaign’s universe of podcasts and YouTube shows, which has expanded since the coronavirus began locking down huge swaths of the country. (The campaign did not respond to requests for comment.)