Facebook’s latest policy carve-out for former President Donald Trump, which allows Trump’s political action committees to run ads as long they are not “in his voice,” has permitted Trump to fundraise and promote his events on the platform, even though he is suspended for at least two years. In return, Facebook has earned at least $10,000 in revenue on these ads.
On June 21, Politico reported that Trump’s Save America Joint Fundraising Committee, a joint venture between his Make America Great Again PAC and his newer Save America leadership PAC, had started sponsoring Facebook ads on the Team Trump campaign page. The Team Trump page, which hasn’t run any ads since the 2020 election, is also now managed by the Save America Joint Fundraising Committee, and it was run by the Trump campaign as recently as May.
Media Matters analyzed data from Facebook’s Ad Library and found that Team Trump has run 258 ads since June 16, spending at least $10,200 and earning at least 1.3 million impressions on ads fundraising off Trump’s visit to the border, attacking President Joe Biden, supporting Trump and “the MAGA Movement,” or promoting his upcoming rally in Ohio. At time of publication, 37 of the ads are active. Continue reading.