President Trump’s campaign is investing heavily in digital ads on Facebook and Google as it seeks to counter Democratic nominee Joe Biden’s massive advantage in television advertising.
The Trump campaign has plowed more than $170 million into Facebook and Google since 2019, compared with $90 million by the Biden campaign, according to data from Bully Pulpit Interactive.
Biden’s campaign has ramped up its spending on Facebook and Google in recent weeks, cutting into Trump’s spending advantage and matching the president’s digital spending in battleground states. The Biden campaign trounced the Trump campaign in digital fundraising in August. Continue reading.