Ads will reach voters in 14 battleground states, generate hundreds of millions of impressions and compliment the eventual nominee’s get-out-the-vote efforts
Today the Democratic National Committee announced a $22 million general-election YouTube reservation across 14 battleground states (AZ, CO, FL, GA, MI, MN, ME, NC, NH, NV, OH, PA, VA, WI) to help support get-out-the-vote efforts for the eventual nominee and Democrats running at every level of the ballot.
“Now more than ever, it’s critical that we reach voters where they are online — and this digital program will help us mobilize the voters we need to make Donald Trump a one-term president,” said Democratic National Committee Chair Tom Perez. “By making these kinds of historic, early investments in our battlegrounds and campaign infrastructure, the DNC is putting our eventual nominee and Democrats running at every level of the ballot in the strongest possible position to secure victory in November.”
“By making this reservation now, Democrats are ensuring we’ll be able to reach voters at the right time, with the right message and in some of the most critical battlegrounds,” said Democratic National Committee Chief Mobilization Officer Patrick Stevenson. “Before the coronavirus hit, the DNC was already preparing an aggressive general election online strategy — and the pandemic has only reinforced the importance of communicating with voters across a wide range of online channels and utilizing a variety of innovative, data-driven digital tactics. That’s the approach we’re taking, and these ads will be another important tool that will help our eventual nominee and Democrats running at every level win in November.”
Additional details about the reservation: Continue reading “DNC Announces $22 Million General Election YouTube Reservation”