SHIRETOKO PENINSULA, Japan — Lined up along the side of their boat, the fishermen hauled a huge, heavy net up from swelling waves. At first, a few small jellyfish emerged, then a piece of plastic. Then net, and more net. Finally, all the way at the bottom: a small thrashing mass of silvery salmon.
It was just after dawn at the height of the autumn fishing season, but something was wrong.
“When are the fish coming?” boat captain Teruhiko Miura asked himself.
The story of climate change is one that people have struggled to tell convincingly for more than two decades. But it’s not for lack of trying.
The problem is emphatically not a lack of facts and figures. The world’s best scientific minds have produced blockbuster report after blockbuster report, setting out in ever more terrifying detail just how much of an impact we humans have had on the Earth since the dawn of the industrial revolution. Many people believe anthropogenic climate change – rapid and far-reaching shifts in the climate caused by human activity – is now the story that will define the 21st century, whether anyone’s good at telling it or not.
Nor is it merely a problem of delivery. The past decade has witnessed an explosion of climate change communication efforts spanning nearly every conceivable medium, channel and messenger. Documentaries, popular books and articles, interactive websites, immersive virtual reality, community events — all are being used in increasingly creative ways to communicate the story of climate change. Many of these efforts are beautifully designed and executed, visually and narratively engaging and careful to avoid common traps and shortcomings that have tripped up previous efforts.
