Donald Trump, then just a billionaire New Yorker, tried something unusual on Jan. 4, 2015. His TV show, “The Apprentice,” was premiering its 14th season, and a new cast of celebrities — a term used somewhat loosely here — would be going head to head that evening. As the season wound on, Leeza Gibbons would edge out Geraldo Rivera for the title, but that night, anything was possible.
Donald J. Trump
✔@realDonaldTrump
Everyone is asking me to cover The Apprentice LIVE on twitter. I will do so. Tonight 9 to 11. IT WILL BE A GREAT EVENING OF TELEVISION!
Over the course of that day, and particularly once the show began, Trump tweeted nearly 150 times. Most of the tweets were what counted as retweets at the time, quotes of tweets sent to Trump that he then shared with his not-quite 3 million followers.
His last tweet came 12 minutes before midnight. Continue reading.