Why Trump’s Blunt Appeals to Suburban Voters May Not Work

New York Times logoPeople living the ‘Suburban Lifestyle Dream’ tend to support recent protests and disapprove of the president’s handling of race.

President Trump’s latest campaign ads warn of left-wing mobs destroying American cities. His recent White House comments have depicted a rampage of violence and a “radical movement” to dissolve the police. His Twitter feed has sounded alarms over an Obama-era fair housing rule he has framed as a threat to “The Suburban Housewives of America” and the “Suburban Lifestyle Dream.”

It all amounts, with little subtlety, to a play on the perceived fears of suburban voters. But there are several reasons to believe that a strategy that worked for Richard Nixon on the heels of urban unrest in 1968 is less likely to be effective for Donald Trump in 2020.

For one, these are not the American suburbs of the 1960s (and they have a lot fewer housewives). The scale of urban violence and the threats to that suburban lifestyle are a faint echo of that time. And while polling shows that suburban voters disapprove of the president’s job in general, they disapprove even more of his handling of the very issues he is trying to elevate. Continue reading.

Trump in trouble revisits his tried-and-true — protecting your neighborhood from ‘them’

Old habits are hard to break as president’s fair housing decision illustrates

As polls show his base stagnant and his poll numbers dropping, Donald Trump has decided to replay an old favorite. While trying to strike fear of the invading “other” is right out of the 1968 playbook of both Richard Nixon and George Wallace, it’s also a tactic Trump honed at his father’s knee. It makes perfect sense for Trump in trouble to return to what he knows — and he knows all about shutting the literal and figurative door on Black folks moving into white neighborhoods.

In the 1970s, Trump and his father, Fred Trump — president and chairman, respectively, of Trump Management — were named as defendants in lawsuits brought by the Justice Department, accusing them of turning away African Americans who applied to rent apartments in some of the company’s buildings. That would be breaking the letter and spirit of the Fair Housing Act of 1968, something that was by no means the exception among property owners of the time.

The reaction, though, was pure Donald Trump. Rather than settle the lawsuits quietly, as some did, he called the charges “absolutely ridiculous,” denied them, countersued and said the government was trying to make him rent to “welfare recipients,” all sadly predictable. Though the Trumps eventually settled without admitting guilt, test renters of different races received different treatment, and investigations found that certain discarded applications were marked with “C” for “colored.” Continue reading.