Tag: political advertising

Facebook tightens rules for U.S. political advertisers ahead of 2020 election

(Reuters) – Facebook Inc is tightening its political ad rules in the United States, it said on Wednesday, requiring new disclosures for its site and photo-sharing platform Instagram ahead of the U.S. presidential election in November 2020.

The social media giant is introducing a “confirmed organization” label for U.S. political advertisers who show government-issued credentials to demonstrate their legitimacy.

All advertisers running ads on politics or social issues will also have to post their contact information, even if they are not seeking the official label.

View the complete August 28 article by Elizabeth Culliford on the Reuters website here.

Record advertising wave heading for swing states in 2020

Spending on political advertising is projected to smash all-time records in 2020 as President Donald Trump and his Democratic opponent battle for control of the White House.

Advertising Analytics, a political ad-tracking firm, expects the total cost of TV and digital ads for the next election to hit over $6 billion — a 57 percent increase over the total in last year’s hotly contested and expensive midterm elections, driven by a huge jump in digital video advertising.

Over one-quarter of the $6 billion total, $1.6 billion, will be spent on digital video platforms, primarily Facebook and Google, while broadcast and cable TV stations will take in a whopping $4.4 billion — more than twice as much as Democrats and Republicans spent on TV in the last presidential elections.

View the complete July 2 article by Elena Schneider on the Politico website here.