Algorithm developed by DNC expert in the field of record linkage will increase organizing efficiency by 9 percent and provide campaigns with more comprehensive view of the overall electorate
Today the Democratic National Committee is launching a new, proprietary national record linkage system that will be integrated into the DNC’s voter file — deduplicating millions of voter records, providing campaigns with a more comprehensive view of the electorate and increasing the effectiveness of Democratic organizers across the country.
“This record linkage system is an example of how the DNC is developing and implementing cutting-edge data science solutions to increase the effectiveness of Democratic organizers, improve our view of every possible voter and make sure Trump is a one-term president,” said Democratic National Committee Chief Technology Officer Nellwynn Thomas. “The DNC made early, historic investments in our data and technology infrastructure and is working with top data scientists to develop these kinds of innovative products that will help Democrats at every level of the ballot secure victory in November.”
“At the DNC, we’re taking the most advanced data science ideas and applying them to help Democrats win,” said DNC Data Science Director Jody Heck Wortman, who developed this record linkage model. “Having a high-quality record linkage system in place will help Democrats talk to more voters, more efficiently — and we are proud to support the work of our organizers with the best data possible.” Continue reading “DNC Announces New National Record Linkage System”