The following article by Susan Milligan was posted on the U.S. News and World Report website December 15, 2017:
Experts say President Trump is damaging his party and its candidates’ election prospects.
Ronald Reagan offered a sunny vision for the nation, with a “Morning in America” message that built a GOP brand of optimism and fiscal conservatism. Bill Clinton’s “Third Way” helped modernize the Democratic Party brand, casting the party as one that balanced government obligations to needy people with personal responsibility. George H. W. Bush talked about a “kinder, gentler nation,” softening any hard edges around the GOP image. And Barack Obama’s “Hope and Change” slogan energized young voters wanting something new out of an old political party.
Donald Trump, meanwhile, has been the Republican Party’s New Coke, branding experts say. And as with the failed effort to expand the cola’s market share, the president is damaging the GOP brand not only to his own political detriment, but to the fortunes of other Republicans nervously eyeing their 2018 re-election campaigns. Continue reading “The Fraying of the Trump Brand”