DNC Takes Major Step Forward In Chair Tom Perez’s Overhaul Of Democratic Data And Technology
The Democratic National Committee (DNC) and Democratic state parties today announced a landmark agreement to achieve a critical component of Chair Tom Perez’s overhaul of Democratic data and technology by participating in a data exchange that will allow candidates, state parties, the DNC and the progressive ecosystem to share data and leverage all of the voter contact work of the entire Democratic community. In a vote this afternoon, state parties agreed to join with the DNC to acquire and swap data in real time with a new outside identity, the Democratic Data Exchange (DDEx), which will also acquire and swap data with progressive allies on a blind basis. Former DNC Chair Howard Dean will serve as Chairman of the Board of Directors of the DDEx.
This historic partnership between the DNC and state parties to expand and evolve the Party’s data and tech capacity is the product of months of work by DNC Chair Tom Perez, DNC Senior Advisor Mary Beth Cahill, and Association of State Democratic Chairs (ASDC) President Ken Martin.
Through the DDEx, Democratic campaigns will share their data to become the beneficiaries of cutting-edge investments in voter-contact strategies by outside groups, while those groups gain the tremendous benefits of access to the Democratic Party’s unrivaled voter data. As a result of this agreement, the Democratic Party and its allies have an unprecedented opportunity to unify the use of data across campaigns, up and down the ticket. Whether you’re working for a campaign or an outside group, whenever you talk to a voter, the entire progressive community can benefit from the outreach. Continue reading “DNC and State Parties Announce Historic Agreement on Democratic Data”