Last week news broke of the Donald Trump 2020 campaign using stock photos in online ads to deceptively suggest he has better support among key demographics — women, Hispanics, young voters — than he actually does. The news was troubling on more than one front: It reminded us of the various ways that campaigns will misrepresent and deceive voters to garner support and it underscored the reality that this type of misinformation can circulate relatively unchecked on social media.
The Trump campaign has been spending about $1 million weekly on Facebook and Google ads. In comparison, the Biden campaign spent about $75,000 last week. The Trump team knows that the online world is where their campaign thrives and they also know that they can expect little to no regulation from Facebook even when their ads are a direct violation of Facebook policy. As Judd Legum explains in “Popular Information,” Facebook is driven by profits, not partisanship, and these ads are great for revenue.
Legum, in fact, has identified six different types of pro Trump ads that offer voters misleading information. All signs suggest we should expect even more of the same tactics going forward.
View the complete July 8 article by Sophia A. McLennen from Salon on the AlterNet website here.