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Record advertising wave heading for swing states in 2020

Spending on political advertising is projected to smash all-time records in 2020 as President Donald Trump and his Democratic opponent battle for control of the White House.

Advertising Analytics, a political ad-tracking firm, expects the total cost of TV and digital ads for the next election to hit over $6 billion — a 57 percent increase over the total in last year’s hotly contested and expensive midterm elections, driven by a huge jump in digital video advertising.

Over one-quarter of the $6 billion total, $1.6 billion, will be spent on digital video platforms, primarily Facebook and Google, while broadcast and cable TV stations will take in a whopping $4.4 billion — more than twice as much as Democrats and Republicans spent on TV in the last presidential elections.

View the complete July 2 article by Elena Schneider on the Politico website here.

Categories: National Issues
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