Governments around the world have recommended or mandated various behaviors to slow the spread of COVID-19. These include staying at home, wearing face masks and practicing social distancing.
Yet individuals continue to flout these recommendations and ignore explicit rules about wearing face masks. In the U.S., U.K. and Australia, crowds have gathered closely together to protest against lockdowns.
All this poses the question: Why are people not following the rules that protect not only their own health but the health of their community and nation? And how can policymakers and public health officials design better messages to encourage uptake? Continue reading.