On TikTok, audio gives new virality to misinformation

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The Institute for Strategic Dialogue analyzed 124 TikTok videos featuring vaccine misinformation that garnered more than 20 million views and 2 million likes, comments and shares.

In December, a Wisconsin man who goes by the username the_alpha_k9 on TikTok uploaded a testimonial-style video to the platform, telling his thousands of followers that he wouldn’t be taking a Covid-19 vaccine. 

“You’re telling me in 40 years of research there is no vaccine for HIV … for cancer, no vaccine … the common cold, no vaccine,” he said. “Yet in one year we’ve developed a vaccine for COVID-19 and you want me to take that … thanks, but no thanks.”

It was one of the many debunked, run-of-the-mill anti-vaccination talking points that have permeated many social platforms during the Covid-19 pandemic. But on TikTok, where users regularly reuse popular audio tracks to make their own videos, it took on a life of its own. More than 4,500 videos featuring the audio have been made, which have been viewed more than 16 million times, according to a report published Monday by the Institute for Strategic Dialogue, a London-based organization that tracks disinformation. Continue reading.