Most national advertisers reject Fox News’ most prominent hosts — and with good reason
A new report published by Politico examines the rejection that Fox News’ most prominent programs are experiencing from advertisers.
Just how bad is it?
According to the article, Fox News host Laura Ingraham’s advertiser base has effectively evaporated. Most national “blue-chip” advertisers won’t advertise on her show. Her advertiser base, which had included 229 brands prior to April 2018, has shrunk down to 85, with many of those either being short-burst political advertisers or less desirable direct-response ads.
View the complete October 17 article by Angelo Carusone on the MediaMatters.org website here.