After Trump campaign manager Brad Parscale decided he wanted to make the recruitment of donors a top strategy in President Trump’s 2020 reelection bid, his first conversation was with someone not officially employed by the campaign at all: Jared Kushner.
Parscale expected the effort to cost $20 million or more in this year alone, so he knew he had to get buy-in from Trump’s son-in-law and senior adviser before moving forward.
“It was something that could make a huge impact on our winning and losing,” Parscale said in an interview. “Once he was onboard, we went together to sell the president.”